About

A channel about how watches work.

Inside the Movement explains watch mechanisms in short, low-poly 3D reels. Each one answers a single question (how a chronograph starts and stops, why a dive watch has a helium valve, how a GMT keeps two time zones) by showing the parts doing the work.

Everything is modelled and animated in code. Gears share a module and mesh at the right centre distances, the power path runs from barrel to balance the way it does in a real movement, and every watch is an original design.

Our dive watch in cross-section

Media kit

The numbers so far.

As of 8 Nov 2026. We launched on 26 October 2026.

Instagram followers
484
Instagram views, all reels
135,803
Best reel
104,729

“How to read a chronograph”: 1,062 saves, 482 shares

Explainers watched
47–52%

of each reel, on average

Four reels a week (Monday, Wednesday, Friday and Sunday), on Instagram, TikTok, YouTube Shorts.

Get in touch

Work with watches? Let's talk.

If you make watches, sell them, repair them or work with them in any other way, and there's a mechanism you'd like explained or an idea to work on together, write to us.

Or email hello@inside-the-movement.com.

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